Owner Update on Starwood Changes

lundi 23 novembre 2015

Hello We just returned from Cancun Lagunamar We went to an owners update because of all changes in Air

They were helpful
Interval Leisure Group (ILG) purchased Starwood Vacation Networks and not Interval International. Interval International is a division of ILG.

Under the agreement Westin and Sheraton owners will be granted continued access to the SPG program ---This makes sense since Owners can exchange their ownership for SPG points and SVN then rents the Vacation rooms and pockets the cash. When SPG points are used at Hotels SVN then pays in cash to the Hotels for the rooms rented at Hotels. Even though Hotels were sold Marriot will acquire a large revenue stream from Vacation Owners using SPG points to rent the rooms. Much like Delta points can be used on KLM airlines. KLM gets cash from Delta for the points. Interval has worked an agreement with Starwood to preserve program and has 15 years of dealing with Starwood Vacation Network.

Marriot who bought Hotel side I don't think wants to mess with Starwoods Elite status program for Vaction Owners. Starwood users are very loyal to Starwood and their program is a little better than Marriots. Marriot Hotels have less frills than Starwoods. Marriot by purchasing the Hotels will have access to a loyal Brand and will not want to anger 2,000,000 customers by dumping or reducing their SPG program. That could cause a loss of revenue . Marriot will also gain access to proprietary insider info that can make their programs better all over.

When Marriot bought Hyatt they used a hands off approach.

So at end of day Marriot could
1) Take hands off approach
2) Merge with Marriots and fine tune them
3) They could run parallel programs and find a way to evenly exchange SPG for Marriots such as SPG gets 5 Marriott points for each SPG


I think overall expansion of programs makes most sense.

Also We were shown best guess Properties to be expanded next

Steamboat
Los Cabos--because of insurance money from Hurricane last year and you can't book their
Cancun


Scott


Owner Update on Starwood Changes

0 commentaires:

Enregistrer un commentaire

 

Lorem

Ipsum

Dolor