A Scandal is Developing in the World of Hipster Chocolate - by Kate Taylor/ Retail/ Business Insider/ businessinsider.com
"The Mast brothers know how to spin a well-packaged tale, both in marketing themselves as a pair of bearded Brooklyn hipsters and in the beautiful wrapping that has become their chocolate brand's calling card.
Now, a blogger's exposé about the brothers' stylish company, Mast Brothers, is raising questions about what is underneath all that packaging.
A long-time chocolate blogger at DallasFood.org published a four-part series on the company’s credentials, calling founders Rick and Michael Mast the “Milli Vanilli of chocolate.”
The major allegation: while the Masts say they sell bean-to-bar chocolate, the company may have remelted commercial chocolate to create bars instead of making their own, at least part of the time..."
Richard
"The Mast brothers know how to spin a well-packaged tale, both in marketing themselves as a pair of bearded Brooklyn hipsters and in the beautiful wrapping that has become their chocolate brand's calling card.
Now, a blogger's exposé about the brothers' stylish company, Mast Brothers, is raising questions about what is underneath all that packaging.
A long-time chocolate blogger at DallasFood.org published a four-part series on the company’s credentials, calling founders Rick and Michael Mast the “Milli Vanilli of chocolate.”
The major allegation: while the Masts say they sell bean-to-bar chocolate, the company may have remelted commercial chocolate to create bars instead of making their own, at least part of the time..."
Richard
A Scandal is Developing in the World of Hipster Chocolate
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